h.NAOTO is a charismatic brand that created gothic fashion that sparked a global movement.He is a central figure in Cool Japan fashion, incorporating Japan’s unique cultures such as Gothic Lolita, punk, anime, games, and visual kei into fashion, and bringing about a change from “fashion for dressing up” to “fashion for acting.” He has received support from many Cool Japan artists, including musicians such as X-JAPAN’s YOSHIKI, HYDE, and GACKT, anime voice actors, and manga artists, and his worldwide activities have spread to America, Europe, and Asia. , Marilyn Manson, Amy Lee of Evanescence, and Steven Tyler of Aerosmith, he has a huge influence on artists around the world and has enthusiastic fans.In recent years, he has also designed costumes for television, including costumes for Japan’s Kamen Rider and Super Sentai series.
Naoto Hirooka, a creative designer of h.NAOTO was born in Kobe in 1977. In 1999 and debuted h.NAOTO brand in 2000. He has created his original fashion images involving Japanese culture such as Gothic and Lolita, Visual-kei. He has also designed stage costumes for musicians and worked as a lecturer at a fashion school.
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