Creative designer Naoto Hirooka was born in 1977 in Hyogo Prefecture.  After graduation from Bunka Fashion College, he entered S-inc Co. Ltd. in 1999.  In 2000, his brand “h.NAOTO” made its debut.

Resonating to the ideas of extreme “punk,” he expanded his unique fashion views while incorporating Japanese subcultures such as gothic-lolita and visual-kei.  The collections, filled with originality, gained much positive critiques and praises from Japan and overseas artists and musicians.

Without limiting to a single category, the brand h.NAOTO endlessly seeks for a new world, and will continue to multiply diversely, and deepen. h.NAOTO has produced many categories such as NAOTO SEVEN, h.NAOTO FRILL, h.NAOTO Blood, Anarchy and DARK RED RUM after his debut.

Recently h.NAOTO has focused on the series of the Seven Deadly Sins and developed his new category, neo Victorian Steam Punk fashion “h.NAOTO STEAM” in 2013.

h.NAOTO will make a presentation in “Mercedes-Benz Fashion Week Tokyo” in March in 2015.

Want to be in the h.NAOTO Fashion show? You have a chance to be part of the Sakuracon 2015 h.NAOTO STEAM fashion show! To enter the contest, please send two photos (one full body, one headshot), measurements (height, weight, chest/waist/hip) and a brief statement telling why you want to be part of the fashion event at Sakura-Con to: Fashion Show Entry Email by March 15th, 2015.