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h.NAOTO has changed and influenced Gothic Lolita fashion worldwide. The h.NAOTO brand has transformed Japanese sub-cultures such as Gothic Lolita, Punk, Visual Kei, Cosplay and Anime into a new category of fashion. h.NAOTO is also recognized by international musicians and Japanese Musicians including GACKT, YOSHIKI from X JAPAN and hyde have collaborated with h.NAOTO.


Naoto Hirooka, a creative designer of h.NAOTO was born in Kobe in 1997.He started to work for S-inc. in 1999 and debuted h.NAOTO brand in 2000. He has created his original fashion images involving Japanese culture such as Gothic and Lolita, Visual-kei.